FIELD GUIDE
NO.
004
The Bailee
Baileia Perfectionista
CLASS: Mammalia
ORDER: Creatividae
GENUS: Bailee
AT A GLANCE
SIZE
Small in stature. Large in opinions.
HABITAT
Creative projects, interesting conversations, websites, horse barns, and wherever curiosity leads.
RANGE
Texas
DIET
Anything gluten-free, good ideas, learning, and things to become unnecessarily interested in.
SEASONS
Year-round
STATUS
Observant, particular, curious, occasionally distracted, generally cooperative
WHAT TO NOTICE
The composure.
A Bailee often appears composed even when surrounded by twenty open tabs, six unfinished ideas, three design problems, and one Brenda changing direction mid-sentence.
HOW IT LIVES
Bailees are creative creatures with an unusual tolerance for problems that can be solved with enough patience.
They are particularly well-adapted to environments where the original instructions are frequently revised.
A typical Bailee may begin the day making a small website adjustment and end it redesigning an entire section because one thing led to another.
THE INTERESTING PART
A Bailee is particularly useful at taking an idea that exists perfectly in someone’s head and getting it onto a screen.
But getting it there is only the beginning. She is equally interested in what happens next: how a person moves through the page, what catches their attention, what makes them trust what they see, and what ultimately encourages them to become a client.
She believes a website should do more than look pretty. It should communicate, connect, and make it easier for the right people to say yes.
WHERE TO FIND HER
A Bailee is frequently observed behind a screen, where she spends considerable time constructing digital habitats for creative ideas.
Away from the screen, she is most often found at the barn in the company of horses. This environment provides an important counterbalance to the prolonged exposure to screens.
WORDS TO KNOW
Fix – A deceptively simple word for something that may take three hours.
Idea – A small thought that may eventually become an entire project.
Three Pixels – The approximate distance between “perfect” and “something is bothering me.”
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